The PLUOT Mission

UncategorizedLeave a Comment on The PLUOT Mission

The PLUOT Mission

Here at, we share two core beliefs that reflect in everything we do: 

  1. An active lifestyle is a happy lifestyle.
  2. Technology should work for people, and not the other way around.

That’s why we’ve created site — a trusted, knowledgeable source designed to inspire and assist you lead an active lifestyle. Initially, will assist users to learn, discover and buy running shoes that best match them.

What exactly is an “active” lifestyle? 

It’s running, biking, hiking, skiing, climbing, kayaking… Basically, it’s less time in front of a screen and more time spent playing outside. According to the Environmental Protection Agency (EPA), the average American spends 87% of their life indoors, another 6% in cars, and only 7% left outside. We can do better than that! 

While there’s so many amazing outdoor activities to participate in, we’re initially focusing on running because it’s widely popular and only requires one thing: a good pair of shoes. However, according to a report conducted by the American College of Sports Medicine, around 85% of people are wearing shoes that don’t fit. This leads to discomfort, pain, and injury — all things that could easily discourage anybody from pursuing an active lifestyle. 

What problem is solving?

Here at Pluot, we’re passionate about technology, the role it plays in society, and its promise for the future — but we don’t think it’s done right these days. Technology has become cluttered, unreliable, and it no longer works for the consumer. Take online shopping for example. When you search for “the best pair of running shoes for beginners,” you’ll most likely see a few top ten lists pop up. But do you ever wonder how these lists came to be? Some of the results are actually paid posts from brands, while others are limited to the most popular shoes and have nothing to do with what you searched for. 

Enter technology. Combining the latest in machine learning and artificial intelligence, this technology was made with the singular purpose of creating an honest shopping experience that is personalized for the consumer. It’s simple to use, provides a WOW user experience, and is based on a foundation of knowledge, trust, and transparency.

Where to find is webbased, which means you won’t need to download an app or take up storage on your phone. Simply go to in your phone’s browser. From there, you’ll be able to learn, discover, and confidently purchase running shoes that best match your needs, as well as find answers to common running questions. You’ll also be part of an amazing community of runners and outdoor enthusiasts who are there to hype you up and celebrate every milestone. There are no paid reviews, no distracting pop-up ads, and no hidden agenda of selling you unwanted products and services.  

We’re excited to start this journey and incredibly grateful to all the runners who’ve provided feedback into the product design and development. We’d love to have more runners, at any stage and experience level, be part of this community and make it better for everyone!

If you’re curious to learn more about and would like to participate, then sign up here to be an early beta tester. We’ll be sure to invite you closer to the launch date — but in the meantime, please share with your friends and fellow runners! team of employees, contractors and advisors

We are also thankful to many others who have contributed to the — engineers, designers, content writer, advisors, friends and family, without whose support we wouldn’t have gotten here.

The PLUOT Team


Pluot is a hybrid fruit between a plum and an apricot, combining the best of what both fruits have to offer. A pluot is simple yet delicious and authentic in its own way. Our approach to our team, product, technology and everything else we do here reflects this. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top